The never-before-seen designs for SS11

At the first stage of designing a fashion collection, designers will simply sketch as many items as they can that are representation of the inspiration. Normally, designers will sketch more than 50 items only to end up with a few. In our case, we sketch designs to produce an overall look (like a top with bottom or a dress) and for the Spring Summer 2011, we came up with close to a hundred sketches and only a few items were selected to create 52 looks.

Here, we show you a few among those that were abondoned.