Media Launch

 A few weeks or should we say just less than 3 weeks prior to the day of the event, we were occupied with so much work that needed to be done. Teresa and her husband, Victor, traveled constantly to rush on her designs and ensure the production completes on time while the rest of the team members were busy with their stuff in preparation for the event. So little time, so much work! Gosh.

We managed to get most of the things done. Then there was the stage set up, fixture installation, rehearsal, packing old stocks and unpacking the new stocks, changing window display and preparing door gifts. All of these were done on the night before the launch. It was close to 4am. All of us were burnt out and so we called it a night.

On  the day of the event, finally everything was done. The models arrived early to do their hair and make-up, the caterer prepared the light refreshments and food, and the registration area were set up. We started off with the media launch at 4.30pm. We had butterflies in our stomach... afraid that only a few members of the media would turn up. Well, thank goodness that the turn out was good. Phew! Check out our store.

 This is the Spring Summer 2011 catalogue.

 HTC was one of our sponsors. Look how cute the cupid is gazing at the HTC phone.

 The Spring Summer collection also has accessories. We have one for dual purpose which you could use it as a headband or necklace.

 Meet the directors. From left; Sally Quah, Kok Wah, Teresa Thian and Victor Tan.

Don't need an introduction here. =) Stephanie Chai is the emcee for the event. So gorgeous isn't she?

 The models styled by the three contestants. Oh, just a brief note, three finalists from the Upgrade Me Pls styling contest conducted from December 2010 till February 2011 have to compete in the final round. They have to style their model with the garment selected by Teresa. The one with the best style wins the grand prize which include RM1,500 cash, RM1,500 worth of merchandise and hair makeover by Toni & Guy.

 The finalists (from left: Shaine, Phoebling & Wei Ying) and their models.

 The judges include the famous blogger, Joyce Wong, Teresa and Stephanie.

 Here is the winner!

That's the end of the media launch. Following the contest, we continued with the meet and greet session. It ended at about 6pm. Coming up next is the fashion show. Can't wait to show you the images in the next post.