The Spring Summer 2011 Presentation

On the 5th of April, following the media launch, we had a fashion show at Ground Floor, The Gardens Mall, at 7.30pm. The by-invitation event was attended by our beloved members and friends, VIPS, and members of the media and bloggers.

Stephanie Chai was the emcee for the evening's high point and the clothing was modelled not only by professionals but also famous figures which you will discover it as you scroll down the page. ;)

We couldn't have done it without the sponsors so thank you to them! They are HTC, known to push the boundaries of innovation to provide true mobile freedom; the world's premier cognag Martell serving Martell VSOP and cocktails for gastronomic experience for guests; Estee Lauder providing the cosmetics for Chief Make-up artist Joyce Lee assisted by team of make-up experts namely Yap Carr Yee, Adrian Sin, Isaac Wong and Rianne Teo, who travel throughout Malaysia for the Estee Lauder Model Search event happening every year and his since touched more than 3,000 faces yearly during the road shows; and hair styling by top-notch Toni & Guy team headed by Senior Style Director, William Wong.

All right, enough said, but let us tell you something. If you realize in the end, the fashion show is not just an ordinary runway you see elsewhere. How so? Well, each outfit has a story or a concept which the models have to play a character based on it.






The ring used as a prop for the stage.

Beautiful! We love the stage set up. It really gives the wedding feel.

We got our photographer to snap pictures of our guests.
 Among our directors are Sally Quah & Bryan Loo

 Wawa & Asma

 Benson, Kok Wah & Victor Tan (also our directors) & friend

 Fei, Joyce Wong & Victor

 Keith Kee, Benjamin, Anderson & friends



Joanne Liew & Teresa Thian

Deborah Henry & Stephanie Chai

 HTC being one of the sponsors, we got a model to introduce the HTC phone. 

Okay, less talking and let the pictures speak for itself.  Let the presentation of our new collection begin! Enjoy!







 William Wong & Joanne Liew










 Far left: Sarah Yap



 Vivi

 Chelsia Ng






 Right: Deborah Henry


 Left: Andrea Fonseka



 Aww... hubby Victor giving Teresa a bouquet of flowers and the lil girl is their daughter.

The End
The fashion show was a great success. It was good to hear from the guests how much they enjoyed the presentation. Thank you to everyone for the support. We will see you again. ;)

Models: Andrews Models
Photographer: Leon Ng
Videographer: Daniel Yap
Decoration: Flora Etcetra & The Gardens
F&B: Pastis


4 comments:

  1. Love allll the pieces from this collection.
    On a totally unrelated note, where do you buy the pastel colored love balloons? I love them too!

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  2. lovin' this line!! wanna get a piece from this collection though i'm unsure if i can even fit into an L.. the fatty that i am ;P

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  3. Replying to the anonymous on the heart shaped balloons, you could find them in party shops. We bought the balloons from Balloon Buzz Party Centre.

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  4. Hi Shelby, there's no harm to take the chance to visit our stores, right? We also do have accessories and shoes. Remember, never try never know...=D

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